Chapter 5 - MASON REED HAD BEEN SELLING “ACCESS” TO MORE THAN BRANDSHaloHouse’s invoices looked polished.
Almost too polished.
Then investigators interviewed employees.
A former account director explained their premium service.
They called it:
Executive Adjacency.
For celebrity clients, that meant bringing brands near wealthy social circles.
Private dinners.
Charity weekends.
Luxury events.
Network introductions.
Not necessarily illegal.
Then one employee described Mason’s real pitch:
“If Chloe is in the room, doors open.”
The problem was that some rooms contained confidential business.
HaloHouse clients had attended events where Sterling executives discussed strategy casually.
Mason encouraged employees to collect:
attendee lists;
travel schedules;
upcoming product announcements;
supplier complaints;
executive comments.
He called it market intelligence.
Some of it was ordinary networking.
Some crossed boundaries.
Then investigators found messages where Mason offered a consulting client:
early visibility into major Sterling strategic moves through family channels.
That was serious.
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Still needed context.
But no longer marketing.
